turkmenistan case studies

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Case studies

Local confectionery business to grow stronger

Established in 1993, Serdar and Allsberdy Poladov's sweets company, HASAR, has grown steadily with over 300 employees, 60 per cent of whom are women, and a wide range of confectionery products produced and distributed all over Turkmenistan.

Two EBRD loans in 2000 and 2004 have helped the Poladov brothers increase production. New products have been introduced, including nuts and packaged dried fruit. In Turkmenistan , HASAR has 70 per cent of the market for biscuits and waffles. The Poladov brothers are ambitious and want to take the HASAR brand into new markets. They have sought the EBRD's TurnAround Management (TAM) Programme for advice.

TAM advisers are working together with HASAR’s management to develop a business plan for the coming five years, to improve financial planning as well as increase domestic and export sales volumes. Even such basic tasks as establishing an appropriate organisation chart that would last for the long-term future are being coordinated together with TAM advisers.

When TAM advisers started the project with HASAR in February 2009, the company was making good use of its production lines. The company is also planning to extend into the production of chocolate bars and Snickers-type products. While the focus has been on production so far, HASAR's management is now learning to become a sales-driven organisation. The Poladov brothers have high hopes that their HASAR brand will soon be known all over Central Asia.